Internet Marketing

Our policy is to visit potential clients to assess their requirements, understand their products and formulate a strategy to achieve the required results within the budget allocated.

With the continuing fast paced evolvement of marketing on the Internet it is essential to ensure that the maximum effectiveness is gained using the budget available.

We often find a combination of some of our comprehensive range of services below will give the desired results.

Strategy

What is your site for? Why doesn't it achieve the business you expect? These and many more questions need to be considered. We can discuss and advise on a Marketing strategy for your business incorporating our experience and capabilities.

Search Engine Optimisation (SEO)

The art and science of keeping up with the most effective methods of obtaining high positions in the organic search areas of search engines and applying them to our clients websites. All aspects of this complex and most important area of increasing business are offered. The Optimisation part of our process includes, assessment of your current rankings and those of your competitors, Keyword / Key phrase analysis, customisation for optimum ranking on major Search Engines, predetermined monitoring and reporting programme.

When the site is optimised we then undertake a structured Submission process with ongoing analysis and maintenance.

Pay Per Click (PPC)

For a very efficient way of driving traffic quickly to your site a PPC campaign is worth evaluating. Strategies and cost examples would be researched and reported. The principal advantage of using PPC's is they can be modified in many ways very quickly, balancing results achieved to budget, this a service we have become very proficient at and offer our clients the benefits of our experience. We currently manage many campaigns for our clients to a monthly budget. Although all the major SE’s offer PPVC Google is by far the largest player for more information Google Adwords

Viral Marketing

A very effective form of web marketing and after initial set up costs, very low on-going expenditure is required. How often have you received a news item, game, joke or useful piece of information and passed it onto a colleague or friend - that's viral marketing. Effective viral campaigns ensure your message gets passed on and you know who to.

Affiliate marketing

Affiliate Marketing is an online based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts, the real beauty of this is that as the supplier you pay on results that you specify.

Blogs

A very effective way, providing the content is original, of getting noticed with the search engines – they love fresh content and blogs (WebLogs) are the modern way of delivering your news.

Social Media

Linkedin, Facebook, Twitter etc. are all sites were you can build a following to either market to or partner with on collaborative projects. This method is a low key non sales environment and therefore can take time to see results.

RSS Feeds

Is a Syndicated feed that deliver News, Information, Results and other topical information to your website. Once set up there is no need for the website owner to do any thing – it just arrives. For an example go to www.wpmd.co.uk go onto the news page, all the information on there is fed directly and is updated automatically

Tel-E-Mail

With legislation forbidding and effectiveness very low, unsolicited e-mail campaigns for legitimate companies will be a redundant process. We have devised a very successful method of combining a telemarketing and e-mail campaign that overcomes legislation and has proved extremely cost effective.